The New Social Business Engagement Equation - Corey Rawdon
The days of needing so-called 'social media experts' are over; your company's employees are those experts, and they are ready to dig in to help you build your social business...See it on Scoop.it, via...
View ArticleEmpowerment Marketing: Advertising To Humans As More Than Just Selfish Machines
Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of...
View ArticleA Strategic Story about Strategic Storytelling
Over the years, I have used strategic storytelling workshops to help drive key messages, build teams, and enhance communication skills. Today, I share the story of how my interest in that began, and...
View ArticleCommunicate Magazine
Communicate Magazine, the single voice for corporate communications and stakeholder relations...See it on Scoop.it, via Embedded Strategy
View ArticleThe Neuroscience of Your Brain on Fiction
Stories stimulate the brain. Metaphors like “He had leathery hands” rouse the sensory cortex.See it on Scoop.it, via Embedded Strategy
View ArticleDigital storytelling: How to tell a story that stands out in the digital age?
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve...
View ArticlePublic Media Reinvents Itself With 'Full-Spectrum' Storytelling
"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we...
View ArticleMeograph Launches New Features For Its Four-Dimensional Storytelling Tool -...
Meograph Launches New Features For Its Four-Dimensional Storytelling Tool...See it on Scoop.it, via Embedded Strategy
View ArticleStructure Your Presentation Like a Story
To win people over, create tension between the status quo and a better way.See it on Scoop.it, via Embedded Strategy
View Article13 Ways to Encourage Conflict at Work
Have you sabotaged your team’s results by playing peace-keeper? While no one wants to spend their time in a hostile work environment, a certain amount of conflict is healthy. It’s the frict...See it...
View ArticleCommunication in governance | Mosaicproject's Blog
Effective communication systems underpin effective governance. Continue reading ... The effective governance of an organisation is relies on effective communication between the organisation's...
View ArticleReinventing Strategy for the Social Era
Nilofer Merchant, author of "11 Rules for Creating Value in the Social Era."...See it on Scoop.it, via Embedded Strategy
View ArticleCould your Recruitment Strategy be Damaging your Consumer Brand?
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View ArticleEffective Communication in the Workplace | English Editing Blog
Do you find communicating at work complicated? Frustrating? Fraught? Follow our top tips for effective communication in the workplace and make yourself understood first time round.See it on Scoop.it,...
View Article7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following
Are you spellbinding?Let’s be honest.It’s a huuuuge challenge.Probably the biggest challenge each blogger faces.See it on Scoop.it, via Embedded Strategy
View Article“The very essence of leadership is that you have to have a vision.” –...
A special collection on inspirational and motivational quotes. (RT @wisequotesnet: The very essence of leadership is that you have to have a vision.Andrew Melville's insight:Aphorisms, metaphors, and...
View ArticleTypes of Narrative Structures
Stories are powerful and at times even transforming in our lives. Whether we're reading a gripping novel, listening to the yarn of a bard or seeing a dramatic portrayal on stage or screen, the...
View ArticleMedia Narrative | MEDIATED
RT @lynlinking: Media Narrative by David Griffiths polls themselves are interpreted to conform to this narrative. .... http://t.co/WMM0scqPYgAndrew Melville's insight:Many people say to me What is a...
View ArticleSocial Media Is A Human Need - I'll Tweet You If You Google Me - MARKETING BRO
Psychologist Abraham Maslow (remember him) said that one of the core human needs is the need for love (facebook likes) and belonging (twitter followers).See it on Scoop.it, via Embedded Strategy
View ArticleHow Jeff Bezos, Richard Branson, and other business chiefs hold ruthlessly...
Why does Jeff Bezos keep a chair empty in the boardroom? Where does Richard Branson hold his meetings? And who's always late for appointments?See it on Scoop.it, via Embedded Strategy
View ArticleDigital Governance Fails Because We’re Afraid of Cultural Change — lucid...
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View ArticleLeadership: Stop Micromanaging & Trust Your Employees | HR C-Suite
This article provides discussion and insights on curing micromanaging. (A great article on leadership and the stopping of employee micromanagement.Andrew Melville's insight:Let it go, increasing trust...
View ArticleHow Jeff Bezos, Richard Branson, and other business chiefs hold ruthlessly...
Why does Jeff Bezos keep a chair empty in the boardroom? Where does Richard Branson hold his meetings? And who's always late for appointments?See it on Scoop.it, via Embedded Strategy
View ArticleSocial Media Is A Human Need - I'll Tweet You If You Google Me - MARKETING BRO
Psychologist Abraham Maslow (remember him) said that one of the core human needs is the need for love (facebook likes) and belonging (twitter followers).Andrew Melville's insight:A great model here...
View ArticleLeadership by Example | IPrincipal
In connected leadership, people can be both teachers and learners. Therefore neither training programs, nor coaching are enough. Leadership by example becomes the key.See it on Scoop.it, via Embedded...
View ArticleRichard Branson on Self-Awareness for Leadership Growth
Being more self-aware will help you improve as a leader. Virgin's CEO discusses how and why you can do this.Andrew Melville's insight:Great story about self awareness and how to make mistakes and...
View ArticleThe real value of introspection | SmartBlogs SmartBlogs
“Truly insightful leadership article by the amazing @LollyDaskal The real value of introspection http://t.co/q2fxTxDVBg #leadfromwithin” John Michel's insight:Most leaders tend to be oriented...
View ArticleIn the eye of a storm: How Indian bureaucrats got it right
As the fiercest storm to hit India this century barrelled across the Bay of Bengal last week, a local mandarin frantically worked the phones from his hot and humid office, leading the charge in an...
View ArticleLeadership: A Sense of Purpose
It’s been said that 95 percent of business promotions are based on performance, but results account for only 10 percent of the reasons people follow a leader. The most common reason we follow a leader...
View ArticleMoving From Data to Wisdom with Transmedia Storytelling
Transmedia storytelling should be a key tool for anyone wanting to bring about change. I’ve worked in business and academic settings for more than three decades and have seen far more examples of...
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