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The New Social Business Engagement Equation - Corey Rawdon

The days of needing so-called 'social media experts' are over; your company's employees are those experts, and they are ready to dig in to help you build your social business...See it on Scoop.it, via...

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Empowerment Marketing: Advertising To Humans As More Than Just Selfish Machines

Editor’s NoteThis is the first of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of...

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A Strategic Story about Strategic Storytelling

Over the years, I have used strategic storytelling workshops to help drive key messages, build teams, and enhance communication skills.  Today, I share the story of how my interest in that began, and...

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Communicate Magazine

Communicate Magazine, the single voice for corporate communications and stakeholder relations...See it on Scoop.it, via Embedded Strategy

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The Neuroscience of Your Brain on Fiction

Stories stimulate the brain. Metaphors like “He had leathery hands” rouse the sensory cortex.See it on Scoop.it, via Embedded Strategy

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Digital storytelling: How to tell a story that stands out in the digital age?

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve...

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Public Media Reinvents Itself With 'Full-Spectrum' Storytelling

"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we...

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Meograph Launches New Features For Its Four-Dimensional Storytelling Tool -...

Meograph Launches New Features For Its Four-Dimensional Storytelling Tool...See it on Scoop.it, via Embedded Strategy

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Structure Your Presentation Like a Story

To win people over, create tension between the status quo and a better way.See it on Scoop.it, via Embedded Strategy

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13 Ways to Encourage Conflict at Work

  Have you sabotaged your team’s results by playing peace-keeper? While no one wants to spend their time in a hostile work environment, a certain amount of conflict is healthy.  It’s the frict...See it...

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Communication in governance | Mosaicproject's Blog

Effective communication systems underpin effective governance. Continue reading ... The effective governance of an organisation is relies on effective communication between the organisation's...

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Reinventing Strategy for the Social Era

Nilofer Merchant, author of "11 Rules for Creating Value in the Social Era."...See it on Scoop.it, via Embedded Strategy

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Could your Recruitment Strategy be Damaging your Consumer Brand?

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Effective Communication in the Workplace | English Editing Blog

Do you find communicating at work complicated? Frustrating? Fraught? Follow our top tips for effective communication in the workplace and make yourself understood first time round.See it on Scoop.it,...

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

Are you spellbinding?Let’s be honest.It’s a huuuuge challenge.Probably the biggest challenge each blogger faces.See it on Scoop.it, via Embedded Strategy

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“The very essence of leadership is that you have to have a vision.” –...

A special collection on inspirational and motivational quotes. (RT @wisequotesnet: The very essence of leadership is that you have to have a vision.Andrew Melville's insight:Aphorisms, metaphors, and...

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Types of Narrative Structures

Stories are powerful and at times even transforming in our lives. Whether we're reading a gripping novel, listening to the yarn of a bard or seeing a dramatic portrayal on stage or screen, the...

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Media Narrative | MEDIATED

RT @lynlinking: Media Narrative by David Griffiths polls themselves are interpreted to conform to this narrative. .... http://t.co/WMM0scqPYgAndrew Melville's insight:Many people say to me What is a...

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Social Media Is A Human Need - I'll Tweet You If You Google Me - MARKETING BRO

Psychologist Abraham Maslow (remember him) said that one of the core human needs is the need for love (facebook likes) and belonging (twitter followers).See it on Scoop.it, via Embedded Strategy

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How Jeff Bezos, Richard Branson, and other business chiefs hold ruthlessly...

Why does Jeff Bezos keep a chair empty in the boardroom? Where does Richard Branson hold his meetings? And who's always late for appointments?See it on Scoop.it, via Embedded Strategy

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Digital Governance Fails Because We’re Afraid of Cultural Change — lucid...

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Leadership: Stop Micromanaging & Trust Your Employees | HR C-Suite

This article provides discussion and insights on curing micromanaging. (A great article on leadership and the stopping of employee micromanagement.Andrew Melville's insight:Let it go, increasing trust...

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How Jeff Bezos, Richard Branson, and other business chiefs hold ruthlessly...

Why does Jeff Bezos keep a chair empty in the boardroom? Where does Richard Branson hold his meetings? And who's always late for appointments?See it on Scoop.it, via Embedded Strategy

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Social Media Is A Human Need - I'll Tweet You If You Google Me - MARKETING BRO

Psychologist Abraham Maslow (remember him) said that one of the core human needs is the need for love (facebook likes) and belonging (twitter followers).Andrew Melville's insight:A great model here...

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Leadership by Example | IPrincipal

In connected leadership, people can be both teachers and learners. Therefore neither training programs, nor coaching are enough. Leadership by example becomes the key.See it on Scoop.it, via Embedded...

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Richard Branson on Self-Awareness for Leadership Growth

Being more self-aware will help you improve as a leader. Virgin's CEO discusses how and why you can do this.Andrew Melville's insight:Great story about self awareness and how to make mistakes and...

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The real value of introspection | SmartBlogs SmartBlogs

“Truly insightful leadership article by the amazing @LollyDaskal The real value of introspection http://t.co/q2fxTxDVBg #leadfromwithin” John Michel's insight:Most leaders tend to be oriented...

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In the eye of a storm: How Indian bureaucrats got it right

As the fiercest storm to hit India this century barrelled across the Bay of Bengal last week, a local mandarin frantically worked the phones from his hot and humid office, leading the charge in an...

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Leadership: A Sense of Purpose

It’s been said that 95 percent of business promotions are based on performance, but results account for only 10 percent of the reasons people follow a leader. The most common reason we follow a leader...

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Moving From Data to Wisdom with Transmedia Storytelling

Transmedia storytelling should be a key tool for anyone wanting to bring about change. I’ve worked in business and academic settings for more than three decades and have seen far more examples of...

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